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Branded hospitality products and packaging

What is branding and how can it boost your business?

Branding isn’t simply just adding a logo to a product or website, it’s about the entire customer experience. Think about all the different channels, your brand will be exposed, your website, your social media, emails, the way you answer the phone, to the way your customers experience your staff. In short, your brand is the way your customer perceives you.
A good brand doesn’t just happen overnight but with a well thought out and strategic plan, building a brand could happen sooner than you think.
Many small companies and start-ups avoid spending the necessary time thinking about their brand, long-term; this will have a detrimental effect on anyone’s business.
word cloud - branding
Let’s look at 5 reasons why brand building is important:

Branding promotes recognition.

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services. Building brand awareness will build familiarity and vice vercer,

Your brand helps set you apart from the competition.

In today’s market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organisation now competes in the global economy. Start building your brand, don’t be a follower.

A strong brand generates customers.

People love to tell others about the brands they like and have had a good dealing with. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.

 Your brand represents you and your promise to your customer.

It is important to remember that your brand represents, you as a business are the brand, your staff is the brand, your marketing materials are the brand and what these say about you will be delivered to the customer.

Your brand helps you create clarity and stay focused.

It’s very easy to wander around from idea to idea with nothing to guide you, it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organisation. Your brand can help you be strategic and will guide your marketing efforts saving time and money.

Here at Ooh! Collection, we are happy to discuss your branding requirements. Contact us today and let us help strengthen and build your brand.

Brand Concept Blackboard